St. Francis Winery & Vineyards has been named a finalist in two categories for the 2025 Sonoma County Tourism Stars of the Industry Awards: Customer Experience and Community Enrichment! These prestigious awards recognize organizations that help elevate Sonoma County as a premier travel destination. We’re deeply honored to be acknowledged for the values that define who we are—exceptional hospitality and a genuine commitment to our community.

This recognition reflects what we aim to share with every guest and Wine Club Member: thoughtful, personalized service and a heartfelt dedication to making a positive impact.

Rooted in Giving Back to Sonoma County

As a winery named in honor of St. Francis—the patron saint of animals and ecology—giving back is at the heart of who we are. Our team is deeply committed to making a lasting, meaningful impact in our community through year-round acts of service and philanthropy. One of our proudest achievements is our longstanding partnership with Canine Companions®, a local nonprofit that provides service dogs to people with disabilities free of charge. By 2025, we’re on track to reach an incredible $500,000 in donations to support their mission.

For more than two decades, we’ve also hosted the beloved Blessing of the Animals each October, a joyful celebration that brings together families, pets, wildlife organizations, and community nonprofits to raise funds for groups like the Humane Society of Sonoma County.

Another cornerstone of our community commitment is the Joe Martin Day of Service, an annual tradition where our entire winery team closes up shop to volunteer with a local nonprofit. From trail restoration projects with LandPaths to mentoring youth at Kid Street School, we honor our founder’s legacy by giving back in meaningful ways.

Our efforts continue during the holiday season with an annual Toy & Clothing Drive supporting organizations like Valley of the Moon Children’s Center. Even the coins tossed into our fountain by guests are collected and donated to support this cause year-round, helping bring hope and joy to children in need. At St. Francis, community enrichment isn’t just something we do—it’s who we are.

Creating Meaningful Moments with Every Guest

At St. Francis, exceptional hospitality is at the heart of everything we do. From the moment you contact us—whether by phone, email, or text—to your final sip of wine, our “Culture of Thank You” ensures that every interaction is designed to make you feel welcomed and valued, aiming to create a warm, customer-focused experience that makes each guest feel like part of the St. Francis family.

We’re dedicated to exceptional service every day across multiple platforms, ensuring a seamless and responsive experience. This commitment helps turn first-time visitors into lifelong ambassadors and fosters lasting relationships. For our Wine Club Members, we offer personalized selections and celebrate loyalty by dedicating vineyard vines to our 10-year members with custom plaques.

One of our most meaningful moments came when a former Wine Club member asked us to recreate our Wine & Food Pairing experience as part of a final wish. Collaborating with Executive Chef Peter Janiak, we sent personalized menus, recipes, and wines so the family could enjoy a cherished experience at home.

We’re honored to be recognized for the Customer Experience Award. At St. Francis Winery & Vineyards, we strive to create meaningful connections that inspire and delight—making every moment unforgettable.

Vote Today!

If we’ve made your experience memorable—or if you believe in the way we give back—we’d be honored to have your vote. Help us shine a light on what makes St. Francis so special!

Thank you for being part of our journey. Your continued support inspires everything we do.

Visit the Stars of the Industry ballot page to cast your vote today! Voting ends on April 18.